The business case for corporate social responsibility
نویسندگان
چکیده
منابع مشابه
Corporate Social Responsibility for International Business
The recent proliferation of corporate social responsibility (CSR) codes and standards has been matched only by the boom in writings on the subject. This paper will focus mainly on the interaction between these codes and formal legal requirements, at national and international levels. It starts from the perspective that the recent spate of voluntary corporate codes for TNCs must be understood in...
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This work aims at demonstrating how the integration of the social responsibility in corporate strategy is a factor of competitiveness in the market, achieved through the full involvement of all stakeholders. The corporate social responsibility issue, still very controversial and difficult to univocally define, has been, in the latest years, of a fundamental importance in the business management...
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r 200 6 eber@un a.de/csm Summary Although theoretical and empirical research often points to a positive relation between CSR and company competitiveness, approaches to measure the company-specific business impacts of CSR are missing in the current literature. However, such an approach could strengthen the overall CSR involvement and support rational decision-making in this area. This paper thus...
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We examine the concept of firms sacrificing profits in the social interest within the environmental realm, with particular focus on the case of the United States by addressing four key questions. May they do so within the scope of their fiduciary responsibilities to their shareholders? Can they do so on a sustainable basis, or will the forces of a competitive marketplace render such efforts and...
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Corporate social responsibility represents for IKEA a competitive factor of extraordinary importance. Social policies of racial integration are one of the challenges that the Swedish multinational faces day to day. In the present work it stands out as the racial integration is not only a socially desirable goal; the economic utility of a multi-ethnic integration policy is also highlighted, beca...
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ژورنال
عنوان ژورنال: Marketing
سال: 2012
ISSN: 0354-3471
DOI: 10.5937/markt1203191v